Victoria's Secret Ads Warm Up People Magazine's Snapchat Stories


Victoria’s Secret and People magazine have hooked up on Snapchat.

An ad promoting the “Victoria’s Secret Swim Special,” a new TV special tonight on CBS, appeared after People magazine articles published to the Snapchat Discover platform on Thursday afternoon.

It marks the first time People has run ads on Snapchat Discover, according to a spokeswoman for the magazine.

Continue reading at AdAge.com

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