Vice's $1.9M settlement, the return of The Face, Anna Wintour parties in Brooklyn: Publisher's Brief
Posted in: Uncategorized
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Here’s the previous edition.
Shape up: “Unilever is launching a Trusted Publishers network,” Ad Age’s Jack Neff reports, “that goes beyond the standard audience-verification, anti-fraud and brand-safety guidelines of most marketer ‘whitelists.’ Unilever will also require platforms to reject pop-ups and other annoying, intrusive ad formats and safeguard consumer data….” Keep reading hereand stay tuned for more details because Unilever Chief Marketing and Communications Officer Keith Weed is expected to officially make the announcement today in Lisbon during a World Federation of Advertisers Global Marketer Week session.
Millionaire’s Club: The Financial Times launched a metered paywall all the way back in 2007, when the publishing world’s conventional wisdom was that people wouldn’t pay for content online and everything should and could be advertising-supported. Now, of course, more and more digital-native and traditional publishers are adding paywallsand the FT is having the last laugh as it’s about to celebrate a major milestone. An FT sources tells me that any minute now CEO John Ridding is planning to announce that the London-based business publication has 1 million paying subscribers, which puts it in the rarefied company of the likes of The Wall Street Journal and The New York Times. Online readership in the U.S. is apparently what’s behind the growth. Here’s hoping Ridding & Co. plan to shower the lucky millionth subscriber with digitial confetti or something.
Post a Comment