Vice Tries to Give Delta Air Lines Its Groove Back
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Delta Air Lines’ playbook to bring young entrepreneurs on board: indie movie screenings, hipster-approved musical performances and foodie-focused demos.
The airline has hired Vice Media to create the Delta Launchpad, an entrepreneur-geared series of free public events in Los Angeles, New York and Seattle and a collection of videos with content from those events, which focus on film, music and food.
The effort comes on the heels of a few recent PR nightmares for airlines, including Delta, which took a brand beating in January when travelers were left stranded after a computer glitch cancelled flights, then again in the coming months when passengers said they were kicked off flights for using the bathroom or refusing to give up a toddler’s seat.
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