Jul
30
Viber Hires Agencies for First Big Marketing Effort, Looks to Grow in U.S.
Posted in: Uncategorized
Things are about to start heating up in the messaging-app space in the U.S.
Messaging apps like WeChat have been wildly popular overseas, but the U.S. has lagged behind in terms of users.
But Viber is trying to change that and has enlisted several agencies to help it grow, including Droga5 for creative, Laundry Service for social media, Essence for media and Allison & Partners for PR. The team of agencies will help the app launch its first marketing in the U.S. where it hopes to attract users in an increasingly crowded space. Viber has never used agencies in the U.S. before, and has only used a couple of shops overseas since it was founded in Tel Aviv four and a half years ago.
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