Hasta La Creative!

Viacom expects to see its advanced marketing solutions business double in 2019, CEO Bob Bakish said during the 46th annual UBS Global Media and Communications Conference in New York on Monday afternoon.

The unit, which includes Viacom’s ad targeting products and branded content solutions, will bring in $343 million in revenue in 2018, Bakish said.

Bakish said he expects Viacom’s ad revenue to return to growth in the back-half of 2019 thanks to new ad products and solutions coming to market, access to more inventory where ads can be dynamically inserted, or swapped out in order to be targeted to specific households, and improvement from Nickelodeon, whose ratings have been struggling.

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