Hasta La Creative!

T-Mobile US has reached an agreement to stream live Viacom channels including MTV, Comedy Central and Nickelodeon as well as offer on-demand shows on its coming wireless TV service.

Viacom is a “cornerstone launch partner,” T-Mobile said in a statement Wednesday. The third-largest U.S. mobile service has been planning for more than a year to start what it calls a “disruptive TV service,” the launch of which was delayed from last year due to the project’s complexity.

“T-Mobile is on a mission to give consumers a better way to watch what they want, when they want,” T-Mobile CEO John Legere said in the statement. The company didn’t disclose any details of the service but said it would launch later this year.

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