Veteran Unscripted Shows Keeping the Lights on for TV Nets


Midway through the summer TV season, familiarity is clearly trumping novelty, as hoary old formats like NBC’s “America’s Got Talent” and CBS’ “Big Brother” are crushing nearly all of broadcast’s new unscripted fare.

According to Nielsen live-plus-same-day data, the 10-year-old “America’s Got Talent” is the summer’s top-performing show in the all-important adults 18-49 demo, averaging a 2.4 rating. In a season of plummeting viewership stats, “America’s Got Talent” has managed to eke out a slight increase where it counts most, improving 4% versus its year-ago 2.3 rating.

“AGT” is also the most-watched summer program, boasting an average delivery of 10.7 million total viewers.

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