Hasta La Creative!

Verizon appears poised to let brands sponsor your TV watching.

Sometime this summer Verizon will launch in the U.S. an ad-supported TV service delivered via the internet. The service will feature live and on-demand programming as well as programming from digital video networks like AwesomenessTV, Verizon Exec VP-President of Product Innovation and New Business Marnie Walden said during a conference call Tuesday morning to announce the close of its AOL acquisition.

She referred to the service — whose underlying technology Verizon acquired from Intel — as a “mobile-first video product.”

Continue reading at AdAge.com