Hasta La Creative!

Verizon is returning to the Super Bowl with another salute to first-responders.

The carrier will kick-off the Super Bowl campaign this weekend during the championship games with a dozen spots that will culminate with its 60-second Big Game spot, which won’t be revealed until the broadcast on Feb. 3.

Verizon will double down on its theme of reuniting first-responders with the people they have saved, something it played on during last year’s Super Bowl. To shake things up, the company will reunite 11 NFL players and one NFL coach with rescue workers who helped save their lives following their near-death experience.

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