Feb
20
Verizon Hires Ad Talent From Apple, Builds In-House Agency
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Verizon hired its first chief creative officer to build an in-house agency that will help reposition the brand in a hyper-competitive telecom landscape.
The wireless company brought in Andrew McKechnie, coming over from the agency world and his latest job inside Apple, to take on the chief creative position.
It will be the chief creative’s job to help “move Verizon from a wireless company to more of a tech company,” Mr. McKechnie said from Verizon’s new agency-like offices in New York’s Financial District.
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