Verizon Explains the Real Reason Geese Migrate
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
In the new spot for Verizon we learn that geese hate buffering (and they have cell phones). To escape the dreaded “dead zone,” the flock migrates back to Verizon for better service, and a $300 discount for returning “home.” Also in new releases, Fiber One’s latest spot reminds us that everyone watches their diet. Yes, even sharks. But with Fiber One’s low-calorie desserts, all 150 calories or less, you can indulge without expanding your waistline.
Meanwhile, Old Spice’s “Dad Song” takes mom and dad on a trip down memory lane as they reflect on raising their son. The one-minute spot, all turned into a song, ranked at No. 3 on our Most Engaging chart. And following the theme of raising a child, Travelers Insurance’s spot “Growing Up” tracks a daughter’s tears through milestones in her life like learning to ride a bike, moving away to college and finally getting married. The spot placed as the fourth most engaging ad of the day.
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