Venables Bell & Partners Named Reebok’s Global Agency
Posted in: UncategorizedReebok has selected indie agency Venables Bell & Partners as its new global lead agency after a review.
The account had flip-flopped between Omnicom’s DDB and Dentsu’s McGarrybowen over the course of the last decade. DDB most recently picked up the account about a year ago, and work from the agency just started airing early this year with another spot expected to launch this spring.
DDB said it declined to participate in the review, though it’s believed that the agency will remain on the brand’s global roster in some capacity for digital work in Europe. The review was handled by Santa Monica, Calif.-based Select Resources. It’s understood that other contenders in the review included Omnicom’s Goodby Silverstein & Partners and New York-based Mother.
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