Hasta La Creative!

Superconductor is proud to launch its first campaign ever for Veloz, a non-profit group dedicated to increasing electric car sales. “Kicking Gas” is an integrated campaign starring Arnold Schwarzenegger that mimics the launch of a summer blockbuster. Created in collaboration with Oak Productions and Bullitt, and directed by Emmy-Award winning Josh Greenbaum, the films feature Schwarzenegger going undercover as a colorful, moustache-wearing used car salesman on a mission to sell gas-guzzlers. Rickett & Sones is the director/photographer duo responsible for all still photography.