Van Toffler Steps Down as MTV Boss
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Van Toffler, one of the last of the old guard at MTV and the driving force behind the network’s most enduring franchises, said Tuesday that he is stepping down to hang up his own shingle.
A 28-year MTV veteran, Mr. Toffler plans to open Under the Radar, a content creation and acquisitions company. He has served as president of the MTV Networks Music & Logo Group, a collective that includes MTV, VH1 and CMT, since March 2008.
Mr. Toffler is expected to remain in his current role until some time in April, and he will continue to executive produce a number of MTV Networks events, including the 2015 Video Music Awards on Aug. 30. Introduced way back in 1984, the VMAs have served as MTV’s most visible connection to the zeitgeist, as every show seems to feature at least one genuine WTF moment from the likes of Madonna, Michael Jackson, Nirvana, Britney Spears and, more recently, Kanye West and Taylor Swift.
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