Hasta La Creative!

As we approach the holiday shopping season, all eyes are on influencing consumers’ purchase decisions. But it is no longer effective to just create a cross-channel campaign. Having so many messages hitting people’s devices continuously may not be helping them recall your brand but instead may be causing a good case of ADD.

Here is where context comes in. Location, time of day, weather, mindset, and even our intentions create contextual ecosystems that lead people to take action. If brands become contextual planners, it then becomes possible to cozy up to consumers for a real conversation, and transaction. In order to get into consumers’ heads and hearts, we must not only analyze the audience itself but also the environment, state of mind, and personal passion points at specific moments. It can be as simple as connecting with the five senses.

Sight

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