Oct 10

Use ‘Big Data’ to Engage Consumers, Not Just Monitor Digital Costs

Posted in: Uncategorized


The greatest promise of big data to help marketers with their No. 1 priority, focusing on how consumers relate to brands — in real time.

Related posts:

  1. Use ‘Big Data’ to Engage Your Customers, Not Just Monitor Digital Costs The greatest promise of big data to help marketers with...
  2. IAB Engage: What does a data journalist make of brands releasing customer data? Brands' moves to open up data to customers, under pressure...
  3. IAB Engage: Brands must understand ‘consumers are mobile’ LONDON - Daniel Rosen, founder and head of AKQA Mobile,...
  4. Tesco aims to re-engage consumers with ‘new conversation’ in spring ads Tesco has outlined its ambitions for a spring advertising campaign...
No Responses to “Use ‘Big Data’ to Engage Consumers, Not Just Monitor Digital Costs”

Post a Comment