Jul
08
Upworthy Transitioning From Content Curation to Creation
Posted in: UncategorizedUpworthy says it is moving away from a reliance on curated content and clickbait packaging and toward original content creation.
On Wednesday, the company publicized a new plan to capitalize on storytelling and data instead of its previous staple: inspirational material aggregated from elsewhere online under headlines making big promises.
“This is really a natural part of our evolution,” said Eli Pariser, CEO and co-founder of Upworthy. “But I think as we’ve grown, we’ve come to understand our audience better, we’ve come to understand that there are some stories that we think are important to tell from a mission perspective that no one is telling.”
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