Upfront: ABC Family Is All Growsed Up
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ABC Family is staying out past its curfew, prepping a slate of decidedly adult fare in a bid to cause a stir with a cohort of young women it characterizes as “Becomers.”
As part of its Tuesday evening upfront presentation in New York, the network that brought you “Pretty Little Liars” and “The Fosters” told media buyers that rather than target a standard demo, it would focus on “Becomers,” a catchall for women in the many transitional states that mark the passage from adolescence to adulthood.
“‘Becomers’ are exploring and establishing who they are becoming — personally, professionally and romantically — they live in that magical and messy place between their first kiss and their first kid,” said ABC Family President Tom Ascheim, by way of introducing the new construct.
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