Unstereotype Alliance Creates a Free Tool to Eliminate Gendered Stereotypes in Ads

The Unstereotype Alliance, the industry’s cross-organization initiative led by the United Nations’ UN Women, has unveiled a simple tool on International Women’s Day that makes it easier for marketers worldwide to check for gendered stereotypes that may unintentionally work their way into ads. The tool, called the Unstereotype Metric, is free for any brand or…

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