Hasta La Creative!

World Humanitarian Day is held every year on August 19, to pay tribute to aid workers who risk their lives in humanitarian service. UNOCHA (United Nations Office for the Coordination of Humanitarian Affairs) partnered with Swift, to create “Real Life Heroes,” a digital campaign featuring real humanitarians from around the globe.

Humanitarians provide medical care and life-saving services to those caught in crises. These courageous people fight famine and flood, displacement and disease, war and injustice.

The centerpiece of the ‘Real Life Heroes’ campaign is a film featuring real humanitarians from around the globe that celebrates their truly heroic feats. To dive deeper into the stories of individuals, Swift collaborated with an award-winning local independent comic publisher to illustrate experiences of real humanitarians in comic art. Editor Shantel LaRoque and Director of Special Programs Kari Yadro drew in a network of creators to tell each hero’s real tale. “We loved the idea of telling these very real, visceral humanitarian stories in this very classic ‘superhero’ storytelling format,” said Creative Director Dana Stalker.