Sep
21
Unlikely Super Bowl Advertiser Death Wish Coffee Issues Recall Because of, Yes, Death Risk
Posted in: Uncategorized
In what it’s calling a “precautionary measure,” Death Wish Coffeea highly caffeinated niche brand that gained national exposure thanks to its 2016 Super Bowl adis issuing a recall of its Death Wish Nitro Cold Brew canned product.
The company, based in Round Lake, New York, has posted a note on its website followed testing of its manufacturing process by a Cornell University team; the statement starts with a rather folksy spin:
Although we’re pretty disappointed, we’d like to thank Cornell for being so rigorous in their testing. We can only get better. In short, it looks like our process wasn’t perfect and we’re excited to revisit it with guidance from some of the most meticulous scientists in the world.
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