United to Reimburse All Passengers on Flight That Caused Uproar


United Continental Holdings will compensate all passengers for the cost of the flight in which a man was forcibly removed by security officers as it continues to try to resolve the embarrassing incident.

Megan McCarthy, a spokeswoman for the airline, declined to say Wednesday if the payment would be in cash, frequent-flier miles or other forms. Video posted to Facebook and Twitter showed the passenger, David Dao, as he was dragged out of his seat and down the aisle of the plane after refusing to give up his seat.

The extraordinary move comes following an extraordinary event. Rarely has an airline — or any company — faced the kind of global condemnation that has buffeted United over the last several days. After the blunder of the initial incident was compounded by a series of botched public responses, the Chicago-based carrier is stepping up the effort to get back in consumers’ good graces.

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