Hasta La Creative!

Normally brands aspire to generate the most engagement with their posts in social media. But United won’t be happy with this trophy: Its now-infamous statement referring to dragging a paying passenger from a flight as “re-accomodation” was the most engaging brand post on Facebook in the week through Tuesday.

Wendy’s is also winning, more in the style that brand managers aspire to, with a pledge to give high-schooler Carter Wilkerson free chicken nuggets for a year if he got 18 million tweets. (He’s now on his way.)

Check out all the week’s most engaging posts on social-media platforms, according to FistenFirst Media, and click on the chart to see the original posts in their native social habitat.

Continue reading at AdAge.com