Unilever's Knorr Asks if Flavor Can Help You Find Love
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Unilever is updating its biggest brand Knorr with a global campaign targeted at a generation raised on supper clubs, superstar chefs, food bloggers and #foodporn.
The “Love at First Taste” effort by MullenLowe asks whether flavor can help you find love. Knorr paired up individuals based on their matching food preferences and made a film showing each couple meeting for the first time over a meal for two. (Knorr is best known for products that add flavor, like sauces and bouillon cubes, but has expanded into side dishes and soups).
Directed by Tatia Pilieva creator of the “First Kiss” film which won a Gold Lion at the 2014 Cannes Lions International Festival of Creativity the Knorr film features similarly moving and intimate moments between complete strangers.
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