Unilever’s Clear Sponsors NBC’s ‘Voice’, Adds Model Miranda Kerr
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Unilever’s Clear will be official hair-care sponsor for season six of NBC’s “The Voice” and has signed Victoria’s Secret model Miranda Kerr for a new campaign as the brand looks to hold and expand its place on store shelves following a 2013 launch.
Clear Scalp & Hair joins Starbucks, Sprint and Kia among sponsors of the NBC reality show, where sponsors have gotten prominent roles from judge Blake Shelton’s ever-present Starbucks cup to only Sprint customers being able to text votes for contestants (though people can vote online or by phone via other providers.)
David Rubin, VP-U.S. hair-care marketing for Unilever, said only that Clear will be the first official hair sponsor of “The Voice” and that more details would be forthcoming in advance of the Feb. 24 season premiere. Network contracts typically restrict sponsors from revealing brand integration plans without clearance, and an NBC spokesman didn’t immediately return calls for comment on Clear or other show sponsors for the upcoming season.
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