Unilever Scoops Up Talenti Gelato Brand
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Unilever, the world’s biggest maker of ice cream, acquired Talenti Gelato & Sorbetto to expand its frozen offerings and counter sluggish growth among its mainstream food brands.
Talenti, founded in 2003 and based in Minneapolis, will generate more than $120 million in sales this year from flavors like Blood Orange and Caramel Cookie Crunch, Unilever said today in a statement. Terms of the deal were not disclosed.
Since taking the helm in 2009, Unilever Chief Executive Officer Paul Polman has sought to expand the company’s $11.7 billion refreshment business, which includes ice-cream brands such as Breyers, Ben & Jerry’s and Klondike. In 2011, the company took its Magnum brand from Europe to the U.S., hitting $100 million in sales in the first year. Its last ice-cream deal was the 2011 purchase of Ingman Ice Cream Oy AB. Unilever currently sells gelato under the Breyers brand.
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