Dec
06
Unilever CMO Keith Weed to retire
Posted in: Uncategorized
Keith Weed is retiring as Unilever’s Chief Marketing and Communications officer in May after nine years on the job, the company confirmed.
The news comes a week after the company announced insider Alan Jope will succeed Paul Polman as CEO effective the first of the year. Unilever has yet to name a successor to Weed. A spokeswoman says Jope will make the decision on a successor after he takes charge.
Weed, who has been at Unilever for 35 years, has overseen a series of efficiency moves at the company in recent years: slashing the number of agencies the company works with; bringing production in house through the company’s U Studios, and helping direct more of its spending to media and less to agency fees and production.
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