Jul
20
Under Armour Tells Its Women Athletes’ Stories Through Poetry in Artful New Ads
Posted in: UncategorizedMisty Copeland. Natasha Hastings. Jessie Graff. Alison D?sir. Zoe Zhang. They’re all athletes. Not female athletes–just athletes. That’s a key distinction Under Armour is trying to make in its latest marketing campaign, “Unlike Any,” for its women’s division. Last August, during the Olympics in Rio, the Under Armour team notices something unsettling. “Every time a…
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