Hasta La Creative!

Online
UN Women

After watching the #StopTheRobbery video, people are directed to visit 23percentrobbery.com, where UN Women has collaborated with Twitter to encourage users to tweet messages in support of gender equalityfrom the site.The user’s followers will be “robbed” of 23 % of the tweet i.e. 23% of the characters will be blacked out, in recognition of the global gender pay gap. There will also be other social media extensions to create more buzz such as Facebook and Snapchat.

Advertising Agency:Grey, New York, USA
Chief Creative Officer:Andreas Dahlqvist
Group Creative Director: Laura Mizrahi?
Creative Technology Director:Mauricio Ruiz
Associate Creative Director:Drik Ghosh, Purvi Naik
Copywriter:Drik Ghosh
Art Director:Purvi Naik, Kendal Coker
Copywriters:Eliza Arnold, Javier Toledo
Designer:Gabriel San Jose
Partner:Millicent Badillo
Account Supervisor:Katie Wurtzbacher, Lauren Sawyer, Lindsey Wood, Emily Homlish
Account Executive:Ryan Schira, Danielle Coppola
Ceo:Claudia Strauss
Grey Activation & PR:Claudia Strauss, Amy Tunick
President:Amy Tunick, Bennett Mccarroll
Svp:Courtney Engel
Pr:Courtney Engel, Ryan Hallett, Lauren Sawyer, Danielle Coppola, Haley Jones
Account Director:Ryan Hallett
Activation:Lindsey Wood
Talent:Emily Homlish
Licensing & Casting:Emily Homlish
Assistant Account Executive:Haley Jones
Director Of Technology:Prakash Sinha
Lead Architect:Jeffrey Barke
Developer:Ali Beceren
Frontend Developer:Colleen Shaw
Executive Production: Townhouse
Head Of Integrated Production:James Mcpherson
Integrated Producer:Lori Bullock, Veronika Pfeiferova
Music Producer:David Steinberg
Production Company:Townhouse Studios
Director:Constant Van Hoeven
Director Of Photography:Andrew Porter
Editor:Ken Stadt
Music:Tbd
Sound Design:Tbd
Principal Talent:Ricky Garcia, Lauren Adams, Ben Rameaka