Hasta La Creative!

For Black History month, Ulta Beauty wanted to pass the mic to one of our original muses, Jasmine Mans. Jasmine is the voice of the company’s MUSE anthem film and an honoree in our MUSE 100. In our continual support of the muses shaping, influencing and changing the beauty landscape, we gave her creative freedom to conceptualize a sequel to our powerful manifesto. In her own words, she created an “Ode to Black Beauty,” a 1-minute poem dedicated to the beauty of the Black community. In collaboration with McCann, Jasmine and her team of Black creatives shot a social video of her performing the piece. The film will be featured throughout February across various owned and paid channels.