Feb
08
UK Retailer Boots Partners with InfoSum to Enhance Data Privacy
Posted in: UncategorizedU.K.’s health and beauty retailer, Boots, has partnered with data platform InfoSum to help it target audiences in privacy-safe ways across the platform’s media ecosystem, without the sharing or moving of any data. Boots can now utilize its own first-party consumer data to target audiences across media companies like Channel 4, ITV and Global in…
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