Nov
08
Uber Set to Bring on 72andSunny as Global Creative Agency
Posted in: Uncategorized
Uber is set to hire MDC Partners’ 72andSunny as its global creative agency, according to people familiar with the matter. The appointment comes just four months after Bozoma Saint John took the marketing helm at the ridesharing company.
72andSunny declined to comment. Uber did not respond to requests.
The creative review was for Uber’s global work and is not expected to affect Deutsch’s North American account, according to people with knowledge of the matter. However, some people close to the issue say the scope of work has not yet been determined and could eventually include North America. Deutsch, which referred inquires to Uber, won the North American creative business last summer following a review.
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