Uber Seeks Global Creative Agency and New Media Partner
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Uber is seeking a global creative agency and reviewing its media, according to people with knowledge of the situation, just four months after Bozoma Saint John took the marketing helm at the ridesharing company.
The creative review is for Uber’s global work and will not affect Deutsch’s North American account, Ad Age has learned. Deutsch won the North American creative business last summer following a review. It was not immediately clear if one or multiple agencies previously handled global creative work for Uber, which did not respond to inquiries for comment.
According to people with knowledge of the matter, Uber is also in talks with multiple media agencies to switch up its media agency partnerships, but it was not immediately clear if the discussions regard the brand’s U.S. or global media business.
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