Uber Eats’: Uber Don’t Eats

Uber Eats’ new Super Bowl spot, Uber Don’t Eats is already getting a ton of attention as celebrities Jennifer Coolidge, Gwyneth Paltrow, Trevor Noah and Nicholas Braun brilliantly play confused as they try to eat non-food items.

The campaign, which will continue to evolve through Valentine’s Day and NCAA basketball playoffs, was created by Special U.S., and was led by the longtime creative duo, Dave Horton and Matthew Woodhams-Roberts, who are executive creative directors at the agency.

Video of Uber Don’t Eats

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