U.S. Hispanic Market Pioneer Ernest Bromley Is Closing Shop
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U.S. Hispanic ad agency Bromley Communications is closing its doors after 34 years, and Chairman-CEO Ernest Bromley is retiring from the agency businessand planning his next step, a PhD in consumer behavior.
Mr. Bromley said he broke the news to the agency’s 40 employees yesterday, and that clients have been informed and some could move to other Publicis Groupe agencies. (Publicis Groupe increased its stake in Bromley to 100% in 2012).
“My desire to go back to school and get a PhD has been in my head since I got my MBA in 1980,” said Mr. Bromley, who is 64. “I’m not going away. I’ll be very much in the cross-cultural multicultural space, from an academic bully pulpit. Now I can do the research clients won’t pay for. I started in research, and that’s how I want to end my career. I have a unique opportunity to do it now. Unfortunately I had to close the agency.”
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