U.S. Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020

Advertising and marketing spending is poised for substantial growth in 2020. In a new study, specialist management consultancy Winterberry Group estimates that ad and marketing spend will increase by 7.2% from 2019, reaching $389.5 billion. A significant portion of that increase will come from political advertising related to the 2020 presidential election, as well as…

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