Jul
03
U.S. Ad Spend Growing Faster Than at Any Point Over the Past Decade
Posted in: UncategorizedAs we head into the long weekend, one thing is clear despite ongoing debates about social media’s ability to drive sales, challenges in measuring networks like Vine, the competing agency and production studio models, the relative value of digital/traditional and the matter of whether individual ads are worth more on TV or streaming: advertising budgets will not go down anytime soon.
Today the ever-reliable eMarketer tells us that 2014 marks the single largest per-year increase in ad spending over the past decade–and the numbers will only continue to rise.
Some details after the jump.
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