U.K. working mothers irate at 'heartwarming' BBC Christmas ad


It was supposed to be a feel-good and emotive addition to the U.K. stable of heartwarming holiday advertising. But working mothers in the U.K. have taken offense at a BBC Christmas trailer depicting a busy mother’s relationship with her teenage son.

The film, Wonderland, promotes the BBC’s holiday content and was created in-house. It depicts a frazzled working mother and her teenage son, who just wants to spend some time with her at the town Christmas tree lighting.

She’s so busy getting everyone ready for work and school that she doesn’t notice his attempts to speak to her one morning. He actually has to text her to get through, but she still can’t promise she’ll be there. Later, however, the pair experience some kind of mysterious connection while she’s on her computer at work and he’s at a seaside amusement arcade– and she runs to join him for a special afternoon.

Continue reading at AdAge.com

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