Hasta La Creative!

After four years of tumbling sales, organic food is back in favor with U.K. shoppers. Big spenders and younger, environmentally-conscious consumers pushed sales which fell 12% in 2010 back to 1.2% growth, according to Nielsen.

At the U.K.’s largest supermarket, Tesco, organic banana sales were up 60%, organic feta cheese up 95%, and organic whole milk up 40%, while at rival Sainsbury’s, organic sales rose a full 7% last year.

Organic food supplier Abel & Cole, which came close to collapse in 2009, reported a 24% increase in sales to $63 million for 2013. Even with the recession still biting and wage increases negligible, Brits somehow found $2.1 billion to pay premium prices for organic food.

Continue reading at AdAge.com