Two Years Into New Ownership, Tumblr Is Looking to Shake Off Its Underdog Status

In August 2019, Tumblr was acquired by WordPress parent Automattic for a reported $3 million, a huge discount to the $1.1 billion Yahoo bought the company for in 2013. The story went that the blogging platform lost its mid-aughts glory and a chunk of its audience, especially when banning porn on the site in 2018….

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