Oct
07
Twitter's NFL Live-Stream Numbers 'Underwhelm' Some Sponsors
Posted in: Uncategorized
Twitter shouldn’t do an NFL touchdown dance just yet, according to some advertisers.
The audience numbers have been called “underwhelming” by some sponsors of Twitter’s live-streaming of Thursday Night Football. One agency executive said that a client who sponsored the games could even ask for “make-good” ad inventory during future programs.
“We’re seeing a significant under-delivery from Twitter for our spots,” the agency executive said, speaking on condition of anonymity. “The problem is people aren’t watching full games.”
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