Twitter’s Ads API is Here: So What and Now What?
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Every year, or so, there’s a development in the social marketing world that really matters. Not just another announcement. Not just another company thumping its chest. But a development so important that it makes sense to focus, pay attention and figure out how to take advantage of it.
The first one I remember was in 2007, when Facebook launched its application development platform, allowing marketers to connect with customers in a whole new way. The smartest companies — Starbucks, Unilever, Coca-Cola and Ford — dove right in and are now the leaders in all social marketing.
The latest such development landed today with Twitter’s announcement that it would finally allow marketers to advertise at scale using powerful third-party buying and optimization systems.
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