Hasta La Creative!

Twitter will live-stream three different Bloomberg Television news programs later this fall, Twitter and Bloomberg said on Tuesday.

Representatives declined to discuss terms of the deal, but Twitter plans to sell ads against the content as part of a revenue sharing deal with the network, according to people familiar with the deal. The ad component will be similar to Twitter’s NFL deal, they said. That means marketers can run pre-roll video and in-stream ads on non-live clips.

The programs include “Bloomberg West,” “What’d You Miss?” and “With All Due Respect.” Twitter will also carry the network’s market coverage.

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