Hasta La Creative!

Twitter has released a World Cup video encouraging consumers to use the service during the upcoming games.

The video was created by Goodby Silverstein & Partners, which is going to handle a larger brand campaign for Twitter later this year, according to a spokeswoman for the agency. The video introduced a slogan, “Love Every Second,” that will likely appear in future brand marketing.

Twitter earlier this year reached out to ad agencies seeking ideas on creative ways to market the service and build the Twitter brand. A Twitter spokesman did not respond to requests for comment.

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