Twitter ‘See It’ Button Adds More TV Networks and Cable Companies


Comcast is expanding its See It platform, which essentially turns Twitter into a remote control, by adding several broadcast and cable networks as well as rival pay-TV providers.

ABC, A&E Networks, AMC Networks, Crown Media Family Networks, Discovery Communications and Fox Networks Group will soon promote certain programming via See It, while Cablevision and Time Warner Cable will make the functionality available to their subscribers. These partnerships are expected to take effect by first quarter 2014.

“When we developed See It, we always intended to share it with other video distribution partners, television networks, apps and websites,” Sam Schwartz, chief business development officer, Comcast Cable, said in a statement.

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