Twitter Makes It Easier for Brands to Run Amplify Ads
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Twitter is tweaking its Amplify program to make it easier and quicker for brands to run ads against videos certain media companies post to the social network.
As first reported by Forbes, Thursday Twitter announced a program called Auto Amplify that makes it so brands don’t have to wait on sales reps to run an Amplify campaign. The program is a new spin on Twitter’s two-year-old Amplify program that has enabled TV networks and other media companies to sell pre-roll ads against video clips uploaded to Twitter as promoted tweets.
Here’s how Auto Amplify works: A brand surveys Twitter’s library of Amplify videos and selects the one it would like to advertise against. The brand then pays Twitter to run that video as a promoted tweet with a pre-roll ad playing before the video.
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