Sep
28
Twitter Gives Brands Space to Run, Brands Run Badly
Posted in: Uncategorized
Illustration by Tam Nguyen/Ad Age
Brands are making the most of more Twitter space, now that they are allowed 280 characters instead of just 140.
On Tuesday, Twitter announced it would try the longer format for tweets, and brands began expanding their messages. But padding might be a better word for it.
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