Apr
19
Twitter Expands Sponsored Video Push With BBC America Deal
Posted in: Uncategorized
Twitter is venturing deeper into branded content with a new network partner.
The company has signed a deal with BBC America to serve video clips that can appear in-stream on Twitter when users click — after, they hope, brief pre-roll from a sponsor.
While Twitter has struck various branded content deals of late with the likes of the Weather Channel and Turner Broadcasting’s March Madness coverage, this is the first time that a sponsorship will be offered around episodic TV series.
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