Twitter Delivers on Revenue, but Flops (Again) on User Growth


Twitter’s Wall Street woes are far from over.

In its fourth quarter earnings, the company proved once more that it can make money — revenue of $479 million beat expecations — but the service simply cannot gain users. It added only four million monthly active users, around eight million shy of analyst estimates.

Ad revenue continued to climb, up 97% to $432 million. In the U.S., Twitter earns $5.65 in ad dollars for every 1,000 timeline views — when a user refreshes their feed — a 49% annual increase. Outside the U.S., that figure grew at a faster clip but remains low at $1.16.

Continue reading at AdAge.com

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