Hasta La Creative!

David Ogilvy must be turning over in his grave.

In the quest for finding the agency model of the future, the industry seems to have gone too far — as evidenced by the launch this week of a new virtual ad agency that’s not only based entirely on Twitter, but delivers creative ideas to clients in 24 hours or less.

The new agency, which bills itself “World’s Fastest Agency,” was started by Floyd Hayes, a creative consultant and former creative at Cunning, London. On the website for his new-model agency, Mr. Hayes claims that by working with him, clients can get the creative ideas they need faster. “Clients can say goodbye to 100-page PowerPoint decks, meetings, weeks of fee negotiation, countless emails, more meetings, lunch, meetings, scope of work to-ing and fro-ing, meetings, more emails, Q&A sessions, tissue meetings, inaudible conference call, pitch, feedback, feedback on the feedback, re-briefing, re-pitching, another meeting, more feedback, focus groups, another meeting, more emails.”

Continue reading at AdAge.com